HAO ZHANG

A short documentary commissioned as part of a Burger King influencer campaign, taken past the brief into something else. Rather than centering on talent or product, the piece interviews delivery drivers, security guards, barbers, sanitation workers — the people who actually keep a city running — about what work means to them. The brand context held; the editorial weight came from the choice of who to point the camera at.

Solo DP on short-form content for Nike / Jordan's official brand campaign featuring invited artist 蒜香公主卡西恩. Two shoots across fall 2025 and early 2026, covering the artist's contribution to the campaign roster.

A solo expedition documentary shot over [X] days at altitudes above 4,000m in the Cordillera Blanca, Peru. Single-camera, single-operator, every role mine — from scouting to color. The piece is, for me, the most honest measure of what I can produce alone, with weather and terrain as the only collaborators.

Selected camera work from 2020 to 2024, drawn from short films, documentaries, and commercial pieces. Shot on Sony FX/A series, Canon C series, and ARRI.

When TikTok briefly went dark in the U.S. in January 2025, English-speaking users flooded onto Xiaohongshu overnight. I produced 10 English-language posts in 7 days targeting the moment — 5 went viral, top piece hit 3,600+ likes. End-to-end solo: topic selection, English scripts, visuals, platform tagging.